Product first
A plush product should feel right in the hand—not only look good in a render. Shape, fabric, filling and construction all matter.
ABOUT NIUNIUDADDY
Plush products made with personality. Partnerships built with care.
We help businesses develop custom plush products that are considered from the first idea through to the finished retail product.
Custom plushOEM / Private labelB2B partnerships
OUR STORY
A brand that connects creative ideas with real production.
NIUNIUDADDY is the customer-facing brand of Hangzhou Tianqu Trading Co., Ltd. We work with retailers, distributors, gift companies, children’s-product companies and brands that want to develop plush products for international markets.
Our role sits between design and manufacturing: turning an idea, reference image, mascot or retail concept into a plush product that can actually be produced, packaged and delivered at scale.
We keep the creative and commercial sides connected—considering shape, materials, target market, retail price, order quantity, packaging and launch needs as one product-development conversation.
- Brand
- NIUNIUDADDY
- Company
- Hangzhou Tianqu Trading Co., Ltd.
- Focus
- B2B custom plush, OEM & private label
- Based in
- China
HOW WE THINK
Creative enough for brands. Practical enough for production.
A successful plush product has to work as an idea, a physical object and a commercial product. We develop with all three in mind.
Market aware
We develop around the buyer’s target market, price position, launch needs and retail presentation instead of treating design in isolation.
Built to scale
Details are considered with repeat production, packaging, shipping and future collections in mind.
WHO WE BUILD WITH
Different businesses. One shared goal: a product people connect with.
Our partners come to us with different business models, markets and product ideas. We adapt the development conversation to what they are actually trying to launch.
Retailers
Exclusive collections and retail-ready plush developed around your customer and price point.
Distributors
Wholesale-ready products and custom programs designed for the markets you serve.
Brands
Mascots, characters and private-label plush that turn brand identity into a physical product.
Gift & children’s-product companies
Plush concepts, seasonal programs and branded products created around specific occasions or ranges.
BEHIND THE BRAND
Behind every finished plush are a lot of small decisions.
Sketches, samples, fabric choices, proportions, embroidery, packaging and production details all shape the final result. We like showing the work behind the product—not only the finished photo.
WORK WITH US
Tell us what you’re trying to make.
Share your product idea, reference images, target quantity, market and launch timing. We’ll help you work out the most practical next step.